How You Like Me Now?

The car manufacturer Kia has been running an ad recently that I absolutely love. Because I can't put my finger on exactly what about the ad I love, I've been picking away at the ad and my response to it for the past few days. In brief, the ad shows a bunch of children's toys, enlarged to adult human size, taking on Vegas. As an ad, I'm uncertain of the intended effect, or if it achieves what it set out to do. The ad doesn't make me want to buy a car, let alone specifically a Kia. But I can see where the positive feelings I have for the ad could spill over into my emotions towards Kia, a company I've previously associated with plastic cars, good for someone's first car maybe, but not one I'd probably ever buy.

So why do I like the ad? A lot of reasons. I like the whimsy of the premise: what if your toys were people and did things that people do. I like the cleverness of the details: the sock monkey gets a tattoo that is sewn in with a needle and thread. I like the cinematography of the ad: it's like watching a thirty second art film. The arrangement of the elements in each frame, the bold colors, the use of different speeds for the action. One section grabs me every time: the five toys are walking into a building together, fanned out, with the red one eyed alien (apparently Muno from Yo Gabba Gabba) in center front. The shot is slowed down just slightly and you can feel the swagger in the toys' walk. But I think the real reason I like this ad so much has to do with the message I take away from it. The ad shows a bunch of children's toys going wild, being bad. With the backdrop of the music lyrics saying, "How you like me now," it reminds us that you never know what others are thinking or capable of. Even the most seemingly harmless individual could one day cast off the restraints society puts on them and act out. And it reminds all of us seemingly harmless individuals that we could one day act on the thoughts in their head, saying, "How you like me now?"

Author's Note: I'll be honest, I've been debating whether or not to write about this topic for a few days. Mostly because I do not want to become one of those navel gazing self obsessed bloggers that everyone makes fun of. But two things swayed my decision. First, this blog has already strayed from my original vision of what it would be. So, since it’s already not the professional level blog I thought I'd be writing, what difference does it make if some of my posts are more self reflective? Second, I titled this blog Life Analyzed because it was a good description of my thought processes and the way I approach the world. How applicable would the title be if I didn't every now and then give my readers a glimpse of the ridiculous depth of analysis I give even the most banal of subjects? And third, although it wasn't really a swaying factor, the subject matter really did push me to go outside the restraints I'd put on myself. So, how you like me now?